@inproceedings{281bf3d53359430c8858b959a2a69ad8,
title = "Exploring the role of authentic assessment on the development of future marketing practitioners: An Abstract",
author = "Christina O'Connor and Gillian Moran and Denise Luethge",
year = "2020",
month = jun,
day = "16",
language = "English (Ireland)",
pages = "323",
booktitle = "Academy of Marketing Science",
note = "Academy of Marketing Science : Marketing Opportunities \& Challenges in the changing Global Marketplace, AMSAC ; Conference date: 22-05-2019 Through 24-05-2019",
}