'Food Crisis and Responsibility: The Dasani controversy: a case study of how the launch of a new brand jeopardised the entire reputation of Coca-Cola'

C Carroll

'Food Crisis and Responsibility: The Dasani controversy: a case study of how the launch of a new brand jeopardised the entire reputation of Coca-Cola'

C Carroll

Department of Management & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	Undefined/Unknown
Title of host publication	The Crisis of Food Brands
Place of Publication	London
Publisher	Gower, Aldershot
Pages	3-14
Number of pages	12
Publication status	Published - 1 Jun 2009

Publication series

Name
Publisher	Gower

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 2 Zero Hunger

Cite this

@inbook{1148f846ebe74ae8a309f4ce0b526838,

title = "'Food Crisis and Responsibility: The Dasani controversy: a case study of how the launch of a new brand jeopardised the entire reputation of Coca-Cola'",

author = "C Carroll",

year = "2009",

month = jun,

day = "1",

language = "Undefined/Unknown",

publisher = "Gower, Aldershot",

pages = "3--14",

booktitle = "The Crisis of Food Brands",

}