Abstract
We focus on a power analysis exercise used with undergraduate students to discuss the environmental, economic, and social crises as they are reflected in the conflict between the economy and the environment, and local resistance to mining industry development in a region of Northern Greece (Chalkidiki). A power analysis exercise is a tool, designed and used by (community) activist groups to help understand the terrain of struggle and the actors involved. The exercise was also combined with, and followed from a reflection by the students on their ideological/political position on a spectrum from free market to deep ecology. The power analysis exercise helped students engage with the critical content of the module, understand how the different approaches/positions of sustainable development can manifest themselves, what their implications are, go beyond the academic lingo and reflect on how these issues impact our lives, rethink their positioning beyond the customer/manager dominant position.
| Original language | English |
|---|---|
| Pages (from-to) | 92-107 |
| Number of pages | 16 |
| Journal | Journal of Marketing Management |
| Volume | 39 |
| Issue number | 1-2 |
| DOIs | |
| Publication status | Published - 2023 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 4 Quality Education
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Critical marketing
- education
- emancipatory education
- power analysis exercise
- power relations
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