From Value Added in Africa (VAA) to Proudly Made in Africa (PMIA): A Strategic Change

Christina O'Connor, Grace Carson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (Ireland)
Title of host publicationPrinciples and Practice of Marketing
EditorsDavid Jobber, Fiona Ellis-Chadwick
PublisherMcGraw-Hill Publications London
ChapterCase Study
VolumeCase Study
Publication statusPublished - 1 Jan 2019

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