Original language | English (Ireland) |
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Title of host publication | Principles and Practice of Marketing |
Editors | David Jobber, Fiona Ellis-Chadwick |
Publisher | McGraw-Hill Publications London |
Chapter | Case Study |
Volume | Case Study |
Publication status | Published - 1 Jan 2019 |
From Value Added in Africa (VAA) to Proudly Made in Africa (PMIA): A Strategic Change
Christina O'Connor, Grace Carson
Research output: Chapter in Book/Report/Conference proceeding › Chapter