'General Meltdown: What Caused General Motors' Bankruptcy?

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageUndefined/Unknown
Title of host publicationPrinciples and Practice of Marketing, 6th ed.,
PublisherMcGraw-Hill Publications London
Pages-
Edition6th
Publication statusPublished - 1 Sep 2010

Publication series

Name
PublisherMcGraw-Hill

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