General Motors: The Decline of an Automotive Giant

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPrinciples and Practice of Marketing, 5th Edition
EditorsDavid Jobber
Place of PublicationLondon
PublisherMcGraw-Hill Publications London
Pages805-808
Number of pages4
Publication statusPublished - 1 Jan 2007

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