Original language | English (Ireland) |
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Title of host publication | Foundations of Marketing |
Editors | John Fahy, David Jobber |
Place of Publication | London |
Publisher | McGraw-Hill Publications London |
Edition | 6th |
Publication status | Published - 2019 |
Go-Pro
Conor Carroll, Adam Reynolds
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review