| Original language | English (Ireland) |
|---|---|
| Title of host publication | Foundations of Marketing |
| Editors | John Fahy, David Jobber |
| Place of Publication | London |
| Publisher | McGraw-Hill Publications London |
| Edition | 6th |
| Publication status | Published - 2019 |
Go-Pro
Conor Carroll, Adam Reynolds
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review