Gorenje Group: The Curious case of £10,000 fridge and building a new European brand

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Foundations of Marketing - 3rd Edition
Editors	David Jobber, John Fahy
Place of Publication	London
Publisher	Mc Graw & Hill
Pages	162-166
Number of pages	5
Publication status	Published - 1 Mar 2009

Name
Publisher	Mc Graw-Hill

Cite this

@inbook{35bbe5e01c9f4b709d3acd3911ff0f3f,

title = "Gorenje Group: The Curious case of £10,000 fridge and building a new European brand",

author = "Conor Carroll and Niko Slavic",

year = "2009",

month = mar,

day = "1",

language = "English",

publisher = "Mc Graw \& Hill",

pages = "162--166",

editor = "David Jobber and John Fahy",

booktitle = "Foundations of Marketing - 3rd Edition",

}