How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice

Jaana Tähtinen, Annmarie Ryan, Maria Holmlund

Research output: Contribution to journalComment/debate

Abstract

This special discussion article examines the roles that academic workshops play in the creation of a space to advance knowled ge in marketing whilst also supporting academic career progression and production of impactful research. We draw upon the concept of Communities of Practice to understand the nature and variation of academic workshops and to highlight their role in advancing the discipline. From this, the invited contributions set out the varied forms through which workshops create safe spaces, atmospheres, both divergent and convergent thinking, time for exploration and joint working and support for publications. Our concluding discussion draws together insights regarding the importance of variation between workshops whilst also being attentive to their common goals. This discussion shows that workshops are worthy of support and protection.

Original languageEnglish
Pages (from-to)250-256
Number of pages7
JournalMarketing Theory
Volume16
Issue number2
DOIs
Publication statusPublished - Jun 2015

Keywords

  • Academic practise
  • academic workshop
  • community of practice
  • publication pressures
  • theory development

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