“I’m Obviously a Sucker for Punishment”: Responses to Audience Interactions Used by Women Working in Sports Media

The gendered experiences of women working in sports media have been the subject of growing research, particularly in the United States, but cases are emerging in other contexts. This paper examines the strategies used by seven women working in sports media in the United Kingdom and Ireland to deal with undesirable audience interactions, both online and in person. With emotional labor as an overarching framework, semistructured interviews interviews were conducted and reflexive thematic analysis was used to construct two themes: internal and external responses. The study reveals the additional self-regulated emotional burden carried by women working in sports media and the strategies used to cope. Women in sports media publicly downplay their mistreatment and have not yet embraced the reporting of gendered practices in the workplace. The findings contribute to a growing body of literature that sheds light on the experiences of women in sports media and offer insights for women working in the industry and their employers.