TY - JOUR
T1 - Impacts of biomedical hashtag-based Twitter campaign
T2 - #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine
AU - Kletecka-Pulker, Maria
AU - Mondal, Himel
AU - Wang, Dongdong
AU - Parra, R. Gonzalo
AU - Maigoro, Abdulkadir Yusif
AU - Lee, Soojin
AU - Garg, Tushar
AU - Mulholland, Eoghan J.
AU - Devkota, Hari Prasad
AU - Konwar, Bikramjit
AU - Patnaik, Sourav S.
AU - Lordan, Ronan
AU - Nawaz, Faisal A.
AU - Tsagkaris, Christos
AU - Rayan, Rehab A.
AU - Louka, Anna Maria
AU - De, Ronita
AU - Badhe, Pravin
AU - Schaden, Eva
AU - Willschke, Harald
AU - Maleczek, Mathias
AU - Boyina, Hemanth Kumar
AU - Khalid, Garba M.
AU - Uddin, Md Sahab
AU - Sanusi,
AU - Khan, Johra
AU - Odimegwu, Joy I.
AU - Yeung, Andy Wai Kan
AU - Akram, Faizan
AU - Sai, Chandragiri Siva
AU - Bucher, Sherri
AU - Paswan, Shravan Kumar
AU - Singla, Rajeev K.
AU - Shen, Bairong
AU - Di Lonardo, Sara
AU - Tosevska, Anela
AU - Simal-Gandara, Jesus
AU - Zec, Manja
AU - González-Burgos, Elena
AU - Habijan, Marija
AU - Battino, Maurizio
AU - Giampieri, Francesca
AU - Tikhonov, Aleksei
AU - Cianciosi, Danila
AU - Forbes-Hernandez, Tamara Y.
AU - Quiles, José L.
AU - Mezzetti, Bruno
AU - Babiaka, Smith B.
AU - Ahmed, Mosa E.O.
AU - Piccard, Paula
N1 - Publisher Copyright:
© 2021 The Author(s)
PY - 2021/1
Y1 - 2021/1
N2 - The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.
AB - The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.
KW - Digital health
KW - Open innovation
KW - Patient safety
KW - Personalized medicine
KW - Science communication
KW - Twitter hashtags
UR - https://www.scopus.com/pages/publications/85107640168
U2 - 10.1016/j.crbiot.2021.04.004
DO - 10.1016/j.crbiot.2021.04.004
M3 - Article
AN - SCOPUS:85107640168
SN - 2590-2628
VL - 3
SP - 146
EP - 153
JO - Current Research in Biotechnology
JF - Current Research in Biotechnology
ER -
