Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine

Maria Kletecka-Pulker; Himel Mondal; Dongdong Wang; R. Gonzalo Parra; Abdulkadir Yusif Maigoro; Soojin Lee; Tushar Garg; Eoghan J. Mulholland; Hari Prasad Devkota; Bikramjit Konwar; Sourav S. Patnaik; Ronan Lordan; Faisal A. Nawaz; Christos Tsagkaris; Rehab A. Rayan; Anna Maria Louka; Ronita De; Pravin Badhe; Eva Schaden; Harald Willschke; Mathias Maleczek; Hemanth Kumar Boyina; Garba M. Khalid; Md Sahab Uddin; Sanusi; Johra Khan; Joy I. Odimegwu; Andy Wai Kan Yeung; Faizan Akram; Chandragiri Siva Sai; Sherri Bucher; Shravan Kumar Paswan; Rajeev K. Singla; Bairong Shen; Sara Di Lonardo; Anela Tosevska; Jesus Simal-Gandara; Manja Zec; Elena González-Burgos; Marija Habijan; Maurizio Battino; Francesca Giampieri; Aleksei Tikhonov; Danila Cianciosi; Tamara Y. Forbes-Hernandez; José L. Quiles; Bruno Mezzetti; Smith B. Babiaka; Mosa E.O. Ahmed; Paula Piccard

doi:10.1016/j.crbiot.2021.04.004

Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine

Maria Kletecka-Pulker
, Himel Mondal
, Dongdong Wang
, R. Gonzalo Parra
, Abdulkadir Yusif Maigoro
, Soojin Lee
, Tushar Garg
, Eoghan J. Mulholland
, Hari Prasad Devkota
, Bikramjit Konwar
, Sourav S. Patnaik
, Ronan Lordan
, Faisal A. Nawaz
, Christos Tsagkaris
, Rehab A. Rayan
, Anna Maria Louka
, Ronita De
, Pravin Badhe
, Eva Schaden
, Harald Willschke

Mathias Maleczek, Hemanth Kumar Boyina, Garba M. Khalid, Md Sahab Uddin, Sanusi, Johra Khan, Joy I. Odimegwu, Andy Wai Kan Yeung, Faizan Akram, Chandragiri Siva Sai, Sherri Bucher, Shravan Kumar Paswan, Rajeev K. Singla, Bairong Shen, Sara Di Lonardo, Anela Tosevska, Jesus Simal-Gandara, Manja Zec, Elena González-Burgos, Marija Habijan, Maurizio Battino, Francesca Giampieri, Aleksei Tikhonov, Danila Cianciosi, Tamara Y. Forbes-Hernandez, José L. Quiles, Bruno Mezzetti, Smith B. Babiaka, Mosa E.O. Ahmed, Paula Piccard

Medical University of Vienna
University of Vienna
Nil Ratan Sircar Medical College and Hospital
McMaster University
European Molecular Biology Laboratory
Chungnam National University
Seth GS Medical College and KEM Hospital
University of Oxford
Kumamoto University
Independent Researcher
University of Texas at Dallas
Institute for Translational Medicine and Therapeutics
University of Pennsylvania
Mohammed Bin Rashid University of Medicine and Health Sciences
University of Crete
High Institute of Public Health
Independent
National Institute of Cholera and Enteric Diseases India
Swalife Foundation
Anurag University
University of Milan
Bayero University
Southeast University, Dhaka
Pharmakon Neuroscience Research Network
Indonesian Institute of Sciences
Majmaah University
University of Lagos
The University of Hong Kong
Islamia University
Amity University, Noida
Indiana University Bloomington
CSIR - National Botanical Research Institute
Sichuan University
National Research Council of Italy
University of California at Los Angeles
University of Vigo
University of Belgrade
Complutense University
Josip Juraj Strossmayer University of Osijek
Marche Polytechnic University
Jiangsu University
Faculty of Applied Medical Sciences, King Abdulaziz University
RAS - Engelhardt Institute of Molecular Biology
University of Granada
University of Buea
Al-Neelain University
Independent

Research output: Contribution to journal › Article › peer-review

Abstract

The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.

Original language	English
Pages (from-to)	146-153
Number of pages	8
Journal	Current Research in Biotechnology
Volume	3
DOIs	https://doi.org/10.1016/j.crbiot.2021.04.004
Publication status	Published - Jan 2021
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Digital health
Open innovation
Patient safety
Personalized medicine
Science communication
Twitter hashtags

Access to Document

10.1016/j.crbiot.2021.04.004

Cite this

Kletecka-Pulker, M., Mondal, H., Wang, D., Parra, R. G., Maigoro, A. Y., Lee, S., Garg, T., Mulholland, E. J., Devkota, H. P., Konwar, B., Patnaik, S. S., Lordan, R., Nawaz, F. A., Tsagkaris, C., Rayan, R. A., Louka, A. M., De, R., Badhe, P., Schaden, E., ... Piccard, P. (2021). Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine. Current Research in Biotechnology, 3, 146-153. https://doi.org/10.1016/j.crbiot.2021.04.004

@article{16e3f8713c2d40e2972063542e7d6180,

title = "Impacts of biomedical hashtag-based Twitter campaign: \#DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine",

abstract = "The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag \#DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing \#DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing \#DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used \#DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the \#DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the \#DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.",

keywords = "Digital health, Open innovation, Patient safety, Personalized medicine, Science communication, Twitter hashtags",

author = "Maria Kletecka-Pulker and Himel Mondal and Dongdong Wang and Parra, \{R. Gonzalo\} and Maigoro, \{Abdulkadir Yusif\} and Soojin Lee and Tushar Garg and Mulholland, \{Eoghan J.\} and Devkota, \{Hari Prasad\} and Bikramjit Konwar and Patnaik, \{Sourav S.\} and Ronan Lordan and Nawaz, \{Faisal A.\} and Christos Tsagkaris and Rayan, \{Rehab A.\} and Louka, \{Anna Maria\} and Ronita De and Pravin Badhe and Eva Schaden and Harald Willschke and Mathias Maleczek and Boyina, \{Hemanth Kumar\} and Khalid, \{Garba M.\} and Uddin, \{Md Sahab\} and Sanusi and Johra Khan and Odimegwu, \{Joy I.\} and Yeung, \{Andy Wai Kan\} and Faizan Akram and Sai, \{Chandragiri Siva\} and Sherri Bucher and Paswan, \{Shravan Kumar\} and Singla, \{Rajeev K.\} and Bairong Shen and \{Di Lonardo\}, Sara and Anela Tosevska and Jesus Simal-Gandara and Manja Zec and Elena Gonz{\'a}lez-Burgos and Marija Habijan and Maurizio Battino and Francesca Giampieri and Aleksei Tikhonov and Danila Cianciosi and Forbes-Hernandez, \{Tamara Y.\} and Quiles, \{Jos{\'e} L.\} and Bruno Mezzetti and Babiaka, \{Smith B.\} and Ahmed, \{Mosa E.O.\} and Paula Piccard",

note = "Publisher Copyright: {\textcopyright} 2021 The Author(s)",

year = "2021",

month = jan,

doi = "10.1016/j.crbiot.2021.04.004",

language = "English",

volume = "3",

pages = "146--153",

journal = "Current Research in Biotechnology",

issn = "2590-2628",

}

Kletecka-Pulker, M, Mondal, H, Wang, D, Parra, RG, Maigoro, AY, Lee, S, Garg, T, Mulholland, EJ, Devkota, HP, Konwar, B, Patnaik, SS, Lordan, R, Nawaz, FA, Tsagkaris, C, Rayan, RA, Louka, AM, De, R, Badhe, P, Schaden, E, Willschke, H, Maleczek, M, Boyina, HK, Khalid, GM, Uddin, MS, Sanusi, Khan, J, Odimegwu, JI, Yeung, AWK, Akram, F, Sai, CS, Bucher, S, Paswan, SK, Singla, RK, Shen, B, Di Lonardo, S, Tosevska, A, Simal-Gandara, J, Zec, M, González-Burgos, E, Habijan, M, Battino, M, Giampieri, F, Tikhonov, A, Cianciosi, D, Forbes-Hernandez, TY, Quiles, JL, Mezzetti, B, Babiaka, SB, Ahmed, MEO & Piccard, P 2021, 'Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine', Current Research in Biotechnology, vol. 3, pp. 146-153. https://doi.org/10.1016/j.crbiot.2021.04.004

TY - JOUR

T1 - Impacts of biomedical hashtag-based Twitter campaign

T2 - #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine

AU - Kletecka-Pulker, Maria

AU - Mondal, Himel

AU - Wang, Dongdong

AU - Parra, R. Gonzalo

AU - Maigoro, Abdulkadir Yusif

AU - Lee, Soojin

AU - Garg, Tushar

AU - Mulholland, Eoghan J.

AU - Devkota, Hari Prasad

AU - Konwar, Bikramjit

AU - Patnaik, Sourav S.

AU - Lordan, Ronan

AU - Nawaz, Faisal A.

AU - Tsagkaris, Christos

AU - Rayan, Rehab A.

AU - Louka, Anna Maria

AU - De, Ronita

AU - Badhe, Pravin

AU - Schaden, Eva

AU - Willschke, Harald

AU - Maleczek, Mathias

AU - Boyina, Hemanth Kumar

AU - Khalid, Garba M.

AU - Uddin, Md Sahab

AU - Sanusi,

AU - Khan, Johra

AU - Odimegwu, Joy I.

AU - Yeung, Andy Wai Kan

AU - Akram, Faizan

AU - Sai, Chandragiri Siva

AU - Bucher, Sherri

AU - Paswan, Shravan Kumar

AU - Singla, Rajeev K.

AU - Shen, Bairong

AU - Di Lonardo, Sara

AU - Tosevska, Anela

AU - Simal-Gandara, Jesus

AU - Zec, Manja

AU - González-Burgos, Elena

AU - Habijan, Marija

AU - Battino, Maurizio

AU - Giampieri, Francesca

AU - Tikhonov, Aleksei

AU - Cianciosi, Danila

AU - Forbes-Hernandez, Tamara Y.

AU - Quiles, José L.

AU - Mezzetti, Bruno

AU - Babiaka, Smith B.

AU - Ahmed, Mosa E.O.

AU - Piccard, Paula

PY - 2021/1

Y1 - 2021/1

N2 - The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.

AB - The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.

KW - Digital health

KW - Open innovation

KW - Patient safety

KW - Personalized medicine

KW - Science communication

KW - Twitter hashtags

UR - https://www.scopus.com/pages/publications/85107640168

U2 - 10.1016/j.crbiot.2021.04.004

DO - 10.1016/j.crbiot.2021.04.004

M3 - Article

AN - SCOPUS:85107640168

SN - 2590-2628

VL - 3

SP - 146

EP - 153

JO - Current Research in Biotechnology

JF - Current Research in Biotechnology

ER -

Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine

Abstract

UN SDGs

Keywords

Access to Document

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