| Original language | English |
|---|---|
| Pages (from-to) | 271-275 |
| Number of pages | 5 |
| Journal | Marketing Theory |
| Volume | 16 |
| Issue number | 2 |
| DOIs |
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| Publication status | Published - Jun 2015 |
In more ways than one: The role of academic gatherings in theory building
Annmarie Ryan, Maria Holmlund, Jaana Tähtinen
Research output: Contribution to journal › Comment/debate