Original language | English (Ireland) |
---|---|
Pages (from-to) | 46-61 |
Journal | European Journal of Marketing |
Publication status | Published - 2009 |
Innovative marketing in SMEs - does it exist
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Original language | English (Ireland) |
---|---|
Pages (from-to) | 46-61 |
Journal | European Journal of Marketing |
Publication status | Published - 2009 |