| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 46-61 |
| Journal | European Journal of Marketing |
| Publication status | Published - 2009 |
Innovative marketing in SMEs - does it exist
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 46-61 |
| Journal | European Journal of Marketing |
| Publication status | Published - 2009 |