| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 481-502 |
| Journal | Journal of Marketing Management |
| Publication status | Published - 2001 |
Interpreting the Past: Writing the Future
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 481-502 |
| Journal | Journal of Marketing Management |
| Publication status | Published - 2001 |