Intimacy or Intrusion? The Privacy Dilemma for Relationship Marketing in Consumer Markets

Lisa O'Malley; Maurice Patterson; Martin Evans

Intimacy or Intrusion? The Privacy Dilemma for Relationship Marketing in Consumer Markets

Lisa O'Malley, Maurice Patterson, Martin Evans

Department of Management & Marketing

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 1996
Event	3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing - Atlanta, United States Duration: 12 Jun 1996 → 14 Jun 1996

Conference

Conference	3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
Country/Territory	United States
City	Atlanta
Period	12/06/96 → 14/06/96

Cite this

@conference{1977ed4b733f4c3db03ea127b97a1fa6,

title = "Intimacy or Intrusion? The Privacy Dilemma for Relationship Marketing in Consumer Markets",

author = "Lisa O'Malley and Maurice Patterson and Martin Evans",

year = "1996",

language = "English (Ireland)",

note = "3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing ; Conference date: 12-06-1996 Through 14-06-1996",

}

Intimacy or Intrusion? The Privacy Dilemma for Relationship Marketing in Consumer Markets. / O'Malley, Lisa ; Patterson, Maurice; Evans, Martin.
1996. Paper presented at 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing, Atlanta, United States.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Intimacy or Intrusion? The Privacy Dilemma for Relationship Marketing in Consumer Markets

AU - O'Malley, Lisa

AU - Patterson, Maurice

AU - Evans, Martin

PY - 1996

Y1 - 1996

M3 - Paper

T2 - 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing

Y2 - 12 June 1996 through 14 June 1996

ER -