Keogh’s Crisps- Home Grown Innovation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	Principles and Practice of Marketing
Editors	Fiona Ellis-Chadwick, David Jobber
Place of Publication	London
Publisher	McGraw-Hill Publications London
Chapter	Case Study
Publication status	Published - 1 Jan 2019

Cite this

@inbook{b9a794d8bc1e4c619652aa4a3261fea5,

title = "Keogh{\textquoteright}s Crisps- Home Grown Innovation",

author = "Christina O'Connor and Geraldine Lavin",

year = "2019",

month = jan,

day = "1",

language = "English (Ireland)",

editor = "Fiona Ellis-Chadwick and David Jobber",

booktitle = "Principles and Practice of Marketing",

publisher = "McGraw-Hill Publications London",

}