TY - BOOK
T1 - Knowledge management for process, organizational and marketing innovation
T2 - Tools and methods
AU - O'Brien, Emma
AU - Clifford, Seamus
AU - Southern, Mark
N1 - Publisher Copyright:
© 2011 by IGI Global. All rights reserved.
PY - 2010/9/30
Y1 - 2010/9/30
N2 - There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.
AB - There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.
UR - https://www.scopus.com/pages/publications/105013042518
U2 - 10.4018/978-1-61520-829-6
DO - 10.4018/978-1-61520-829-6
M3 - Book
AN - SCOPUS:105013042518
SN - 9781615208296
BT - Knowledge management for process, organizational and marketing innovation
PB - IGI-Global
ER -
