Live projects-bringing learning to life for contemporary marketing students

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Innovative Business School Teaching
Subtitle of host publication	Engaging the Millennial Generation
Publisher	Taylor and Francis
Pages	178-188
Number of pages	11
ISBN (Print)	9780203113684
DOIs	https://doi.org/10.4324/9780203113684
Publication status	Published - 2014
Externally published	Yes

Access to Document

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title = "Live projects-bringing learning to life for contemporary marketing students",

author = "Deirdre O'Loughlin",

year = "2014",

doi = "10.4324/9780203113684",

language = "English",

isbn = "9780203113684",

pages = "178--188",

booktitle = "Innovative Business School Teaching",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Live projects-bringing learning to life for contemporary marketing students

AU - O'Loughlin, Deirdre

PY - 2014

Y1 - 2014

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U2 - 10.4324/9780203113684

DO - 10.4324/9780203113684

M3 - Chapter

AN - SCOPUS:84906398715

SN - 9780203113684

SP - 178

EP - 188

BT - Innovative Business School Teaching

PB - Taylor and Francis

ER -