Mapping public health responses with attitude networks: the emergence of opinion-based groups in the UK’s early COVID-19 response phase: the emergence of opinion-based groups in the UK’s early COVID-19 response phase

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Abstract

Partisan patterns of compliance with public health measures are a feature of early COVID-19 responses. In many cases, these differences in behaviour relate to pre-existing group identities. However, in times of rapid societal change, novel opinion-based groups can emerge and provide a new basis for partisan identification and divergent collective behaviour. Here, we use network methods to map the emergence of opposing opinion-based groups and assess their implications for public health behaviour. In a longitudinal study, we tracked public health attitudes and self-reported behaviour in a sample of UK participants over four time points. Network visualisation reveal a rift in attitudinal alignment over time and the genesis of two distinct groups characterised by trust, or distrust, in science (Study 1a; N = 253). These groups also diverge in public health behaviour. In a brief follow-up study (N = 206), we find that this opinion polarization partially reflects underlying societal divides. We discuss implications for opinion-based group research and public health campaigns.

Original languageEnglish (Ireland)
Pages (from-to)641-652
Number of pages12
JournalBritish Journal of Social Psychology
Volume59
Issue number3
DOIs
Publication statusPublished - 1 Jul 2020

Keywords

  • attitude networks
  • COVID-19
  • identity
  • opinion-based groups
  • political polarization

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