TY - JOUR
T1 - Market-focused Resources, Competitive Positioning and Firm Performance
AU - Hooley, Graham
AU - Greenley, Gordon
AU - Fahy, John
AU - Cadogan, John
N1 - Publisher Copyright:
© 2001, Copyright Taylor & Francis Group, LLC.
PY - 2001/6/1
Y1 - 2001/6/1
N2 - The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda.
AB - The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda.
UR - http://www.scopus.com/inward/record.url?scp=18944372313&partnerID=8YFLogxK
U2 - 10.1362/026725701323366908
DO - 10.1362/026725701323366908
M3 - Article
AN - SCOPUS:18944372313
SN - 0267-257X
VL - 17
SP - 503
EP - 520
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 5-6
ER -