Market-focused Resources, Competitive Positioning and Firm Performance

Graham Hooley, Gordon Greenley, John Fahy, John Cadogan

Research output: Contribution to journalArticlepeer-review

Abstract

The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda.

Original languageEnglish
Pages (from-to)503-520
Number of pages18
JournalJournal of Marketing Management
Volume17
Issue number5-6
DOIs
Publication statusPublished - 1 Jun 2001

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