Market-focused Resources, Competitive Positioning and Firm Performance

Graham Hooley; Gordon Greenley; John Fahy; John Cadogan

doi:10.1362/026725701323366908

Market-focused Resources, Competitive Positioning and Firm Performance

Graham Hooley
, Gordon Greenley
, John Fahy
, John Cadogan

Department of Management & Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda.

Original language	English
Pages (from-to)	503-520
Number of pages	18
Journal	Journal of Marketing Management
Volume	17
Issue number	5-6
DOIs	https://doi.org/10.1362/026725701323366908
Publication status	Published - 1 Jun 2001

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title = "Market-focused Resources, Competitive Positioning and Firm Performance",

abstract = "The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda.",

author = "Graham Hooley and Gordon Greenley and John Fahy and John Cadogan",

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AU - Fahy, John

AU - Cadogan, John

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AB - The paper presents a theoretical model of the relationships between market-focused resources, competitive positioning and firm performance. Building on prior work in strategic management, theory form the 'resource based view' (RBV) of the firm is integrated with marketing theory to propose a holistic model and suggest a future research agenda.

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Market-focused Resources, Competitive Positioning and Firm Performance

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