Marketing as Relationships: Insights from Conceptual Metaphor Theory

Lisa O'Malley; Maurice Patterson

Marketing as Relationships: Insights from Conceptual Metaphor Theory

Department of Management & Marketing

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2005
Event	European Marketing Academy Annual Conference, Rejuvenating Marketing: Contamination, Innovation, Integration - Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference

Conference	European Marketing Academy Annual Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
Country/Territory	Italy
City	Milan
Period	24/05/05 → 27/05/05

Cite this

@conference{e418d39be0e74f29abbba1427175053c,

title = "Marketing as Relationships: Insights from Conceptual Metaphor Theory",

author = "Lisa O'Malley and Maurice Patterson",

year = "2005",

language = "English (Ireland)",

note = "European Marketing Academy Annual Conference, Rejuvenating Marketing: Contamination, Innovation, Integration ; Conference date: 24-05-2005 Through 27-05-2005",

}