TY - GEN
T1 - Marketing EIE programmes in higher education towards students from underrepresented groups
AU - Benlloch-Dualde, Jose V.
AU - Grout, Ian
AU - Grindei, Laura
AU - Ward, Tony
N1 - Publisher Copyright:
© 2015 IEEE.
PY - 2015/8/21
Y1 - 2015/8/21
N2 - Widening participation in higher education has become a major concern for many higher education institutions in order to redress the imbalance that has be created where specific groups in society have over time become underrepresented within higher education. To redress this imbalance, higher education institutions need to set-up and maintain supports to attract more students from these underrepresented groups to enter mainstream higher education. These include the marketing of programmes with targeted access routes into education and to enable full participation once the student has commenced a programme of study (appropriate and targeted supports to be made available). In this paper, specific questions are asked and a review of approaches in marketing programmes and supporting students are identified and discussed. The motivation for the paper is to consider the marketing of programmes within European higher education institutions towards electrical and information engineering (EIE) programmes for students with disabilities.
AB - Widening participation in higher education has become a major concern for many higher education institutions in order to redress the imbalance that has be created where specific groups in society have over time become underrepresented within higher education. To redress this imbalance, higher education institutions need to set-up and maintain supports to attract more students from these underrepresented groups to enter mainstream higher education. These include the marketing of programmes with targeted access routes into education and to enable full participation once the student has commenced a programme of study (appropriate and targeted supports to be made available). In this paper, specific questions are asked and a review of approaches in marketing programmes and supporting students are identified and discussed. The motivation for the paper is to consider the marketing of programmes within European higher education institutions towards electrical and information engineering (EIE) programmes for students with disabilities.
KW - disabilities
KW - EIE programme
KW - higher education
KW - marketing programmes
UR - http://www.scopus.com/inward/record.url?scp=84959465146&partnerID=8YFLogxK
U2 - 10.1109/ITHET.2015.7217958
DO - 10.1109/ITHET.2015.7217958
M3 - Conference contribution
AN - SCOPUS:84959465146
T3 - 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015
BT - 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - International Conference on Information Technology Based Higher Education and Training, ITHET 2015
Y2 - 11 June 2015 through 13 June 2015
ER -
