Marketing EIE programmes in higher education towards students from underrepresented groups

Jose V. Benlloch-Dualde; Ian Grout; Laura Grindei; Tony Ward

doi:10.1109/ITHET.2015.7217958

Marketing EIE programmes in higher education towards students from underrepresented groups

Jose V. Benlloch-Dualde
, Ian Grout
, Laura Grindei
, Tony Ward

Department of Electronics & Computer Engineering

Polytechnic University of Valencia
Technical University of Cluj-Napoca
University of York

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Widening participation in higher education has become a major concern for many higher education institutions in order to redress the imbalance that has be created where specific groups in society have over time become underrepresented within higher education. To redress this imbalance, higher education institutions need to set-up and maintain supports to attract more students from these underrepresented groups to enter mainstream higher education. These include the marketing of programmes with targeted access routes into education and to enable full participation once the student has commenced a programme of study (appropriate and targeted supports to be made available). In this paper, specific questions are asked and a review of approaches in marketing programmes and supporting students are identified and discussed. The motivation for the paper is to consider the marketing of programmes within European higher education institutions towards electrical and information engineering (EIE) programmes for students with disabilities.

Original language	English
Title of host publication	2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781479917563
DOIs	https://doi.org/10.1109/ITHET.2015.7217958
Publication status	Published - 21 Aug 2015
Event	International Conference on Information Technology Based Higher Education and Training, ITHET 2015 - Lisbon, Portugal Duration: 11 Jun 2015 → 13 Jun 2015

Publication series

Name	2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015

Conference

Conference	International Conference on Information Technology Based Higher Education and Training, ITHET 2015
Country/Territory	Portugal
City	Lisbon
Period	11/06/15 → 13/06/15

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education
SDG 10 Reduced Inequalities

Keywords

EIE programme
disabilities
higher education
marketing programmes

Access to Document

10.1109/ITHET.2015.7217958

Cite this

Benlloch-Dualde, J. V., Grout, I., Grindei, L., & Ward, T. (2015). Marketing EIE programmes in higher education towards students from underrepresented groups. In 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015 Article 7217958 (2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ITHET.2015.7217958

Benlloch-Dualde, Jose V. ; Grout, Ian ; Grindei, Laura et al. / Marketing EIE programmes in higher education towards students from underrepresented groups. 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015. Institute of Electrical and Electronics Engineers Inc., 2015. (2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015).

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abstract = "Widening participation in higher education has become a major concern for many higher education institutions in order to redress the imbalance that has be created where specific groups in society have over time become underrepresented within higher education. To redress this imbalance, higher education institutions need to set-up and maintain supports to attract more students from these underrepresented groups to enter mainstream higher education. These include the marketing of programmes with targeted access routes into education and to enable full participation once the student has commenced a programme of study (appropriate and targeted supports to be made available). In this paper, specific questions are asked and a review of approaches in marketing programmes and supporting students are identified and discussed. The motivation for the paper is to consider the marketing of programmes within European higher education institutions towards electrical and information engineering (EIE) programmes for students with disabilities.",

keywords = "EIE programme, disabilities, higher education, marketing programmes",

author = "Benlloch-Dualde, \{Jose V.\} and Ian Grout and Laura Grindei and Tony Ward",

note = "Publisher Copyright: {\textcopyright} 2015 IEEE.; International Conference on Information Technology Based Higher Education and Training, ITHET 2015 ; Conference date: 11-06-2015 Through 13-06-2015",

year = "2015",

month = aug,

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doi = "10.1109/ITHET.2015.7217958",

language = "English",

series = "2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

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Benlloch-Dualde, JV, Grout, I, Grindei, L & Ward, T 2015, Marketing EIE programmes in higher education towards students from underrepresented groups. in 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015., 7217958, 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015, Institute of Electrical and Electronics Engineers Inc., International Conference on Information Technology Based Higher Education and Training, ITHET 2015, Lisbon, Portugal, 11/06/15. https://doi.org/10.1109/ITHET.2015.7217958

Marketing EIE programmes in higher education towards students from underrepresented groups. / Benlloch-Dualde, Jose V.; Grout, Ian; Grindei, Laura et al.
2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015. Institute of Electrical and Electronics Engineers Inc., 2015. 7217958 (2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Marketing EIE programmes in higher education towards students from underrepresented groups

AU - Benlloch-Dualde, Jose V.

AU - Grout, Ian

AU - Grindei, Laura

AU - Ward, Tony

PY - 2015/8/21

Y1 - 2015/8/21

N2 - Widening participation in higher education has become a major concern for many higher education institutions in order to redress the imbalance that has be created where specific groups in society have over time become underrepresented within higher education. To redress this imbalance, higher education institutions need to set-up and maintain supports to attract more students from these underrepresented groups to enter mainstream higher education. These include the marketing of programmes with targeted access routes into education and to enable full participation once the student has commenced a programme of study (appropriate and targeted supports to be made available). In this paper, specific questions are asked and a review of approaches in marketing programmes and supporting students are identified and discussed. The motivation for the paper is to consider the marketing of programmes within European higher education institutions towards electrical and information engineering (EIE) programmes for students with disabilities.

AB - Widening participation in higher education has become a major concern for many higher education institutions in order to redress the imbalance that has be created where specific groups in society have over time become underrepresented within higher education. To redress this imbalance, higher education institutions need to set-up and maintain supports to attract more students from these underrepresented groups to enter mainstream higher education. These include the marketing of programmes with targeted access routes into education and to enable full participation once the student has commenced a programme of study (appropriate and targeted supports to be made available). In this paper, specific questions are asked and a review of approaches in marketing programmes and supporting students are identified and discussed. The motivation for the paper is to consider the marketing of programmes within European higher education institutions towards electrical and information engineering (EIE) programmes for students with disabilities.

KW - EIE programme

KW - disabilities

KW - higher education

KW - marketing programmes

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M3 - Conference contribution

AN - SCOPUS:84959465146

T3 - 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015

BT - 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - International Conference on Information Technology Based Higher Education and Training, ITHET 2015

Y2 - 11 June 2015 through 13 June 2015

ER -

Benlloch-Dualde JV, Grout I, Grindei L, Ward T. Marketing EIE programmes in higher education towards students from underrepresented groups. In 2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015. Institute of Electrical and Electronics Engineers Inc. 2015. 7217958. (2015 International Conference on Information Technology Based Higher Education and Training, ITHET 2015). doi: 10.1109/ITHET.2015.7217958

Marketing EIE programmes in higher education towards students from underrepresented groups

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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