Marketing theory

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Marketing Book
Subtitle of host publication	Seventh Edition
Publisher	Taylor and Francis Inc.
Pages	37-52
Number of pages	16
ISBN (Electronic)	9781134506125
ISBN (Print)	9780415703765
DOIs	https://doi.org/10.4324/9781315890005
Publication status	Published - 14 Apr 2016
Externally published	Yes

Access to Document

@inbook{d8f9c5aefc4640b5ab7360afd8a8c1c7,

title = "Marketing theory",

author = "Lisa O'Malley and Maria Lichrou",

year = "2016",

month = apr,

day = "14",

doi = "10.4324/9781315890005",

language = "English",

isbn = "9780415703765",

pages = "37--52",

booktitle = "The Marketing Book",

publisher = "Taylor and Francis Inc.",

}