Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care

Mary O'Keeffe; Chris G. Maher; Tasha R. Stanton; Neil E. O'Connell; Sameer Deshpande; Douglas P. Gross; Kieran O'Sullivan8

doi:10.1136/bjsports-2018-099691

Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care

Mary O'Keeffe, Chris G. Maher, Tasha R. Stanton, Neil E. O'Connell, Sameer Deshpande, Douglas P. Gross, Kieran O'Sullivan8

School of Allied Health

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	1261-1262
Number of pages	2
Journal	British Journal of Sports Medicine
Volume	53
Issue number	20
DOIs	https://doi.org/10.1136/bjsports-2018-099691
Publication status	Published - Oct 2019

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title = "Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care",

author = "Mary O'Keeffe and Maher, {Chris G.} and Stanton, {Tasha R.} and O'Connell, {Neil E.} and Sameer Deshpande and Gross, {Douglas P.} and Kieran O'Sullivan8",

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AU - Deshpande, Sameer

AU - Gross, Douglas P.

AU - O'Sullivan8, Kieran

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JO - British Journal of Sports Medicine

JF - British Journal of Sports Medicine

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Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care

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