Metaphor and relationship marketing discourse

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Routledge Companion to Critical Marketing
PublisherTaylor and Francis
Pages243-255
Number of pages13
ISBN (Electronic)9781317247296
ISBN (Print)9780367656089
Publication statusPublished - 21 Sep 2018

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