| Original language | English |
|---|---|
| Title of host publication | The Routledge Companion to Critical Marketing |
| Publisher | Taylor and Francis |
| Pages | 243-255 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781317247296 |
| ISBN (Print) | 9780367656089 |
| Publication status | Published - 21 Sep 2018 |
Metaphor and relationship marketing discourse
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review