Micro-level language-planning and grass-root initiatives: A case study of Irish language comedy and Inari Sámi rap

The aim of this paper is to examine the increased potential for language change from the micro-level, given the new domains in which minority languages are present in the global era. Drawing on the theoretical notion of sociolinguistic scales this paper presents a comparative account of the changing positions of the Irish and Inari Sámi languages. Specifically, this paper is centred on a comparative study of two media personalities, namely an Irish language stand-up comedian, Des Bishop, and an Inari Sámi rap artist, Amoć, whose success as language-planning actors stems from their use of the mediated space to influence micro-level language planning. By identifying both Bishop and Amoć as micro-level language-planning actors, this paper will examine the potential knock on effects of such initiatives for macro-level languageplanning agencies, such as the educational domain, thereby pointing to the potential for increased minority language recovery when such languages achieve new values and functions.