Microsoft's X-Box 360 Versus Sony's Playstation 3: the Battle of the Games Consoles

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles and Practice of Marketing, 5th Edition
Editors	David Jobber
Publisher	McGraw-Hill Publications London
Pages	453-456
Number of pages	4
Publication status	Published - 1 Jan 2007

Cite this

@inbook{253454eeb2de4f3b9a18832a8c8a03d6,

title = "Microsoft's X-Box 360 Versus Sony's Playstation 3: the Battle of the Games Consoles",

author = "C Carroll",

year = "2007",

month = jan,

day = "1",

language = "English",

publisher = "McGraw-Hill Publications London",

pages = "453--456",

editor = "David Jobber",

booktitle = "Principles and Practice of Marketing, 5th Edition",

}