Motorcycling edgework: A practice theory perspective

Stephen Murphy, Maurice Patterson

Research output: Contribution to journalArticlepeer-review

Abstract

In an effort to elucidate a deep understanding of the experience of dangerous motorcycling behaviour, we employ a practice theory perspective, drawing out connections between the practice, the consumption of objects, and the meanings surrounding both. Using the Biographical Narrative Interpretive Method (BNIM), we offer possible explanations as to why, in the face of troubling accident statistics, some motorcyclists continue to drive at excessive speeds. Narrative accounts portray dangerous motorcycling practice as autotelic, impulsive edgework, incorporating a strong connection between rider and machine, and embedded with symbolic, emotional values that cannot be accounted for by traditional rational choice models. Our findings allow for the potential of policymakers to address such motorcycling practice in ways more meaningful to those engaged in it.

Original languageEnglish
Pages (from-to)1322-1340
Number of pages19
JournalJournal of Marketing Management
Volume27
Issue number13-14
DOIs
Publication statusPublished - Dec 2011

Keywords

  • assemblage
  • edgework
  • motorcycling
  • narrative
  • practice theory

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