TY - JOUR
T1 - Motorcycling edgework
T2 - A practice theory perspective
AU - Murphy, Stephen
AU - Patterson, Maurice
PY - 2011/12
Y1 - 2011/12
N2 - In an effort to elucidate a deep understanding of the experience of dangerous motorcycling behaviour, we employ a practice theory perspective, drawing out connections between the practice, the consumption of objects, and the meanings surrounding both. Using the Biographical Narrative Interpretive Method (BNIM), we offer possible explanations as to why, in the face of troubling accident statistics, some motorcyclists continue to drive at excessive speeds. Narrative accounts portray dangerous motorcycling practice as autotelic, impulsive edgework, incorporating a strong connection between rider and machine, and embedded with symbolic, emotional values that cannot be accounted for by traditional rational choice models. Our findings allow for the potential of policymakers to address such motorcycling practice in ways more meaningful to those engaged in it.
AB - In an effort to elucidate a deep understanding of the experience of dangerous motorcycling behaviour, we employ a practice theory perspective, drawing out connections between the practice, the consumption of objects, and the meanings surrounding both. Using the Biographical Narrative Interpretive Method (BNIM), we offer possible explanations as to why, in the face of troubling accident statistics, some motorcyclists continue to drive at excessive speeds. Narrative accounts portray dangerous motorcycling practice as autotelic, impulsive edgework, incorporating a strong connection between rider and machine, and embedded with symbolic, emotional values that cannot be accounted for by traditional rational choice models. Our findings allow for the potential of policymakers to address such motorcycling practice in ways more meaningful to those engaged in it.
KW - assemblage
KW - edgework
KW - motorcycling
KW - narrative
KW - practice theory
UR - http://www.scopus.com/inward/record.url?scp=84858317433&partnerID=8YFLogxK
U2 - 10.1080/0267257X.2011.627366
DO - 10.1080/0267257X.2011.627366
M3 - Article
AN - SCOPUS:84858317433
SN - 0267-257X
VL - 27
SP - 1322
EP - 1340
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 13-14
ER -