Mystery as a Luxury Service Brand Signal

Christina O'Connor, Dean Creevey, Joseph Coughlan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish (Ireland)
Title of host publicationAcademy of Marketing Science (Winter Conference)
Publication statusPublished - 1 Dec 2024
EventAcademy of Marketing Science -
Duration: 1 Dec 20233 Dec 2023
Conference number: Winter

Conference

ConferenceAcademy of Marketing Science
Period1/12/233/12/23

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