Mystery as a luxury service brand signal on social media

Dean Creevey, Joseph Coughlan

Research output: Contribution to journal › Article › peer-review

Original language	English (Ireland)
Article number	104468
Journal	International Journal of Hospitality Management
DOIs	https://doi.org/10.1016/j.ijhm.2025.104468.
Publication status	E-pub ahead of print - 15 Oct 2025

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title = "Mystery as a luxury service brand signal on social media",

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AU - Joseph Coughlan

AU - O'Connor, Christina

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