Mystery as a luxury service brand signal on social media

Research output: Contribution to journal › Article › peer-review

Original language	English (Ireland)
Article number	104468
Journal	International Journal of Hospitality Management
DOIs	https://doi.org/10.1016/j.ijhm.2025.104468.
Publication status	E-pub ahead of print - 15 Oct 2025

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@article{600a093948b544fb8bc809125a5dffcf,

title = "Mystery as a luxury service brand signal on social media",

author = "\{Dean Creevey\} and \{Joseph Coughlan\} and Christina O'Connor",

year = "2025",

month = oct,

day = "15",

doi = "10.1016/j.ijhm.2025.104468.",

language = "English (Ireland)",

journal = "International Journal of Hospitality Management",

issn = "0278-4319",

}

TY - JOUR

T1 - Mystery as a luxury service brand signal on social media

AU - Dean Creevey

AU - Joseph Coughlan

AU - O'Connor, Christina

PY - 2025/10/15

Y1 - 2025/10/15

U2 - 10.1016/j.ijhm.2025.104468.

DO - 10.1016/j.ijhm.2025.104468.

M3 - Article

SN - 0278-4319

JO - International Journal of Hospitality Management

JF - International Journal of Hospitality Management

M1 - 104468

ER -