Mystery as a Luxury Service Brand Signal

Christina O'Connor, Dean Creevey, Joseph Coughlan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Academy of Marketing Science (Winter Conference)
Publication status	Published - 1 Dec 2024
Event	Academy of Marketing Science - Duration: 1 Dec 2023 → 3 Dec 2023 Conference number: Winter

Conference	Academy of Marketing Science
Period	1/12/23 → 3/12/23

Cite this

@inproceedings{a2b7f845f8644734812b5e63ff15f3e1,

title = "Mystery as a Luxury Service Brand Signal",

author = "Christina O'Connor and Dean Creevey and Joseph Coughlan",

year = "2024",

month = dec,

day = "1",

language = "English (Ireland)",

booktitle = "Academy of Marketing Science (Winter Conference)",

note = "Academy of Marketing Science ; Conference date: 01-12-2023 Through 03-12-2023",

}