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Nation branding as a tool to attract foreign direct investments: a case study of Qatar
Aymen A. Mohib
,
Conor Carroll
Department of Management & Marketing
École de Ponts
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Social Sciences
Qatar
100%
Foreign Investment
100%
Decision Maker
20%
Applied Research
20%
Investors
20%
Learning Method
20%
Economic and Social Development
20%
Collectivist Culture
20%
Foreign Company
20%
Tourism
20%