Nectar: Loyalty brings sweet rewards

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles and Practice of Marketing, 5th Edition
Editors	David Jobber
Publisher	McGraw-Hill Publications London
Pages	631-635
Number of pages	5
Publication status	Published - 1 Jan 2007

Cite this

@inbook{fb310e8b940e457b90e4020f1ddf6e0e,

title = "Nectar: Loyalty brings sweet rewards",

author = "C Carroll",

year = "2007",

month = jan,

day = "1",

language = "English",

publisher = "McGraw-Hill Publications London",

pages = "631--635",

editor = "David Jobber",

booktitle = "Principles and Practice of Marketing, 5th Edition",

}