| Original language | English |
|---|---|
| Title of host publication | Marketing The Arts |
| Subtitle of host publication | A Fresh Approach |
| Publisher | Routledge Taylor & Francis Group |
| Pages | 214-230 |
| Number of pages | 17 |
| ISBN (Print) | 0203855078, 9780203855072 |
| DOIs | |
| Publication status | Published - 21 Apr 2010 |
| Externally published | Yes |
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