Novel scheme and system for mobile services’ advertisement and discovery in the future telecommunications world

Zhanlin Ji; Ivan Ganchev; Máirtín O'Droma

Novel scheme and system for mobile services’ advertisement and discovery in the future telecommunications world

Zhanlin Ji, Ivan Ganchev, Máirtín O'Droma

Retired Staff

University of Limerick

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper proposes the conceptualisation, design and implementation of Wireless Billboard Channels (WBCs) used for mobile services‘advertisement and discovery. WBCs are fundamental to the emerging Consumer-centric Business Model (CBM), which is integral to the Ubiquitous Consumer Wireless World (UCWW) evolution. The aim of CBM is to enable mobile users to act as consumers rather than subscribers and thus be always best connected and best served in UCWW, i.e. to enable the consumers to use the best service anytime, anywhere, and anyhow through the best wireless connection available. With the proposed three-layer WBC end-to-end novel solution, the service advertisements are pushed proactively to the consumers in an efficient and intelligent way.

Original language	English
Pages	179-184
Number of pages	6
Publication status	Published - 2010
Event	World Telecommunications Congress 2010, WTC 2010 - Wien, Austria Duration: 13 Sep 2010 → 14 Sep 2010

Conference

Conference	World Telecommunications Congress 2010, WTC 2010
Country/Territory	Austria
City	Wien
Period	13/09/10 → 14/09/10

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Novel scheme and system for mobile services{\textquoteright} advertisement and discovery in the future telecommunications world",

abstract = "This paper proposes the conceptualisation, design and implementation of Wireless Billboard Channels (WBCs) used for mobile services{\textquoteleft}advertisement and discovery. WBCs are fundamental to the emerging Consumer-centric Business Model (CBM), which is integral to the Ubiquitous Consumer Wireless World (UCWW) evolution. The aim of CBM is to enable mobile users to act as consumers rather than subscribers and thus be always best connected and best served in UCWW, i.e. to enable the consumers to use the best service anytime, anywhere, and anyhow through the best wireless connection available. With the proposed three-layer WBC end-to-end novel solution, the service advertisements are pushed proactively to the consumers in an efficient and intelligent way.",

author = "Zhanlin Ji and Ivan Ganchev and M{\'a}irt{\'i}n O'Droma",

note = "Publisher Copyright: {\textcopyright} 2010 World Telecommunications Congress 2010, WTC 2010. All rights reserved.; World Telecommunications Congress 2010, WTC 2010 ; Conference date: 13-09-2010 Through 14-09-2010",

year = "2010",

language = "English",

pages = "179--184",

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AU - Ji, Zhanlin

AU - Ganchev, Ivan

AU - O'Droma, Máirtín

PY - 2010

Y1 - 2010

N2 - This paper proposes the conceptualisation, design and implementation of Wireless Billboard Channels (WBCs) used for mobile services‘advertisement and discovery. WBCs are fundamental to the emerging Consumer-centric Business Model (CBM), which is integral to the Ubiquitous Consumer Wireless World (UCWW) evolution. The aim of CBM is to enable mobile users to act as consumers rather than subscribers and thus be always best connected and best served in UCWW, i.e. to enable the consumers to use the best service anytime, anywhere, and anyhow through the best wireless connection available. With the proposed three-layer WBC end-to-end novel solution, the service advertisements are pushed proactively to the consumers in an efficient and intelligent way.

AB - This paper proposes the conceptualisation, design and implementation of Wireless Billboard Channels (WBCs) used for mobile services‘advertisement and discovery. WBCs are fundamental to the emerging Consumer-centric Business Model (CBM), which is integral to the Ubiquitous Consumer Wireless World (UCWW) evolution. The aim of CBM is to enable mobile users to act as consumers rather than subscribers and thus be always best connected and best served in UCWW, i.e. to enable the consumers to use the best service anytime, anywhere, and anyhow through the best wireless connection available. With the proposed three-layer WBC end-to-end novel solution, the service advertisements are pushed proactively to the consumers in an efficient and intelligent way.

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M3 - Paper

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T2 - World Telecommunications Congress 2010, WTC 2010

Y2 - 13 September 2010 through 14 September 2010

ER -

Novel scheme and system for mobile services’ advertisement and discovery in the future telecommunications world

Abstract

Conference

UN SDGs

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