Abstract
Wireless billboard channels (WBCs) are fundamental to the consumer-centric business model (CBM) of the new emerging ubiquitous consumer wireless world (UCWW). They were introduced as instruments to facilitate service advertisement, discovery and association (ADA). A WBC three-layer model, a set of efficient algorithms and a software testbed for WBC over digital video broadcast - handheld (DVB-H), is set out in this paper. With the proposed end-to-end novel solution, the service advertisements can be broadcast on WBC in an efficient and intelligent way.
Original language | English |
---|---|
Pages (from-to) | 754-762 |
Number of pages | 9 |
Journal | IEEE Transactions on Consumer Electronics |
Volume | 55 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2009 |
Keywords
- Advertisement Discovery and Association (ADA)
- Billboard Channels (WBCs)
- Consumer-centric Business Model (CBM)
- Multi-Agent System (MAS)
- Ubiquitous Consumer Wireless World (UCWW)
- Wireless