Performance evaluation of 'WBC over DVB-H' system

Zhanlin Ji, Ivan Ganchev, Máirtín O'Droma

Research output: Contribution to journalArticlepeer-review

Abstract

Wireless billboard channels (WBCs) are fundamental to the consumer-centric business model (CBM) of the new emerging ubiquitous consumer wireless world (UCWW). They were introduced as instruments to facilitate service advertisement, discovery and association (ADA). A WBC three-layer model, a set of efficient algorithms and a software testbed for WBC over digital video broadcast - handheld (DVB-H), is set out in this paper. With the proposed end-to-end novel solution, the service advertisements can be broadcast on WBC in an efficient and intelligent way.

Original languageEnglish
Pages (from-to)754-762
Number of pages9
JournalIEEE Transactions on Consumer Electronics
Volume55
Issue number2
DOIs
Publication statusPublished - 2009

Keywords

  • Advertisement Discovery and Association (ADA)
  • Billboard Channels (WBCs)
  • Consumer-centric Business Model (CBM)
  • Multi-Agent System (MAS)
  • Ubiquitous Consumer Wireless World (UCWW)
  • Wireless

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