Perspectives on language sustainability in a performance era: Discourses, policies, and practices in a digital and social media campaign to revitalise irish

Helen Kelly-Holmes, David Atkinson

Research output: Contribution to journalReview articlepeer-review

Abstract

The poststructuralist turn has been widely acknowledged in contemporary applied and sociolinguistics (Rampton 2006, Blommaert 2010). While for many this paradigmatic shift has been a welcome challenge to segregationalist approaches (Mühlhäusler 1996, Makoni and Pennycook 2007) and deficit discourses in relation to multilingualism (Jacquemet 2005, Jaffe 2007), it is not an unproblematic concept for minority language media and language sustainability. For those committed to activism and engagement with policy makers, the current paradigmatic shift, which has been described in terms of a performance era for minority language media (Pietikäinen and Kelly-Holmes 2011), presents particular challenges which have the potential to undermine gains made in previous eras in relation to media rights for minority language speakers. Using the example of a recent multi-media campaign to revitalise Irish, the Bród Club, this paper explores the opportunities and problems presented by the contemporary performance era for minority language media.

Original languageEnglish
Pages (from-to)236-250
Number of pages15
JournalOpen Linguistics
Volume3
Issue number1
DOIs
Publication statusPublished - Jan 2017

Keywords

  • Irish language
  • Media policy
  • Minority languages
  • Revitalization
  • Social media

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