Original language | English |
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Title of host publication | : Cases in Marketing Management and Strategy |
Publisher | MII |
Pages | 247-300 |
Number of pages | 54 |
Publication status | Published - 1 Apr 2005 |
Publication series
Name | |
---|---|
Publisher | MII |
Conor Carroll, Mark O'Connell
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Original language | English |
---|---|
Title of host publication | : Cases in Marketing Management and Strategy |
Publisher | MII |
Pages | 247-300 |
Number of pages | 54 |
Publication status | Published - 1 Apr 2005 |
Name | |
---|---|
Publisher | MII |