| Original language | English |
|---|---|
| Title of host publication | : Cases in Marketing Management and Strategy |
| Publisher | MII |
| Pages | 247-300 |
| Number of pages | 54 |
| Publication status | Published - 1 Apr 2005 |
Publication series
| Name | |
|---|---|
| Publisher | MII |
Conor Carroll, Mark O'Connell
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
| Original language | English |
|---|---|
| Title of host publication | : Cases in Marketing Management and Strategy |
| Publisher | MII |
| Pages | 247-300 |
| Number of pages | 54 |
| Publication status | Published - 1 Apr 2005 |
| Name | |
|---|---|
| Publisher | MII |