TY - JOUR
T1 - Placing alcohol warnings before, during, and after tv beer ads
T2 - Effects on knowledge and responses to the ads and the warnings
AU - Slater, Michael D.
AU - Rouner, Donna
AU - Karan, David
AU - Murphy, Kevin
AU - Beauvais, Frederick
PY - 1999
Y1 - 1999
N2 - This experiment compared the effects of warnings placed before, during, or after television beer advertisements. Warnings before or after the ads led to higher knowledge scores and fewer negative comments about the warning presentation than did warnings scrolled during the ads; warnings after and during but not before the ads significantly decreased positive comments about the ads. Earlier findings regarding effects of warning topic and quantitative information in the warnings were replicated.
AB - This experiment compared the effects of warnings placed before, during, or after television beer advertisements. Warnings before or after the ads led to higher knowledge scores and fewer negative comments about the warning presentation than did warnings scrolled during the ads; warnings after and during but not before the ads significantly decreased positive comments about the ads. Earlier findings regarding effects of warning topic and quantitative information in the warnings were replicated.
UR - https://www.scopus.com/pages/publications/0009924260
U2 - 10.1177/107769909907600305
DO - 10.1177/107769909907600305
M3 - Article
AN - SCOPUS:0009924260
SN - 1077-6990
VL - 76
SP - 468
EP - 484
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 3
ER -