Placing alcohol warnings before, during, and after tv beer ads: Effects on knowledge and responses to the ads and the warnings

Michael D. Slater; Donna Rouner; David Karan; Kevin Murphy; Frederick Beauvais

doi:10.1177/107769909907600305

Placing alcohol warnings before, during, and after tv beer ads: Effects on knowledge and responses to the ads and the warnings

Michael D. Slater
, Donna Rouner
, David Karan
, Kevin Murphy
, Frederick Beauvais

Research output: Contribution to journal › Article › peer-review

Abstract

This experiment compared the effects of warnings placed before, during, or after television beer advertisements. Warnings before or after the ads led to higher knowledge scores and fewer negative comments about the warning presentation than did warnings scrolled during the ads; warnings after and during but not before the ads significantly decreased positive comments about the ads. Earlier findings regarding effects of warning topic and quantitative information in the warnings were replicated.

Original language	English
Pages (from-to)	468-484
Number of pages	17
Journal	Journalism and Mass Communication Quarterly
Volume	76
Issue number	3
DOIs	https://doi.org/10.1177/107769909907600305
Publication status	Published - 1999

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title = "Placing alcohol warnings before, during, and after tv beer ads: Effects on knowledge and responses to the ads and the warnings",

abstract = "This experiment compared the effects of warnings placed before, during, or after television beer advertisements. Warnings before or after the ads led to higher knowledge scores and fewer negative comments about the warning presentation than did warnings scrolled during the ads; warnings after and during but not before the ads significantly decreased positive comments about the ads. Earlier findings regarding effects of warning topic and quantitative information in the warnings were replicated.",

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AU - Murphy, Kevin

AU - Beauvais, Frederick

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AB - This experiment compared the effects of warnings placed before, during, or after television beer advertisements. Warnings before or after the ads led to higher knowledge scores and fewer negative comments about the warning presentation than did warnings scrolled during the ads; warnings after and during but not before the ads significantly decreased positive comments about the ads. Earlier findings regarding effects of warning topic and quantitative information in the warnings were replicated.

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DO - 10.1177/107769909907600305

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JO - Journalism and Mass Communication Quarterly

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Placing alcohol warnings before, during, and after tv beer ads: Effects on knowledge and responses to the ads and the warnings

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