Original language | Undefined/Unknown |
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Title of host publication | Foundations of Marketing, 2nd Edition, |
Place of Publication | London |
Publisher | McGraw-Hill Publications London |
Pages | 50-54 |
Number of pages | 5 |
Publication status | Published - 1 Feb 2006 |
Playing to a New Beat: Marketing in the Music Industry
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review