Playing to a New Beat: Marketing in the Music Industry

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageUndefined/Unknown
Title of host publicationFoundations of Marketing, 2nd Edition,
Place of PublicationLondon
PublisherMcGraw-Hill Publications London
Pages50-54
Number of pages5
Publication statusPublished - 1 Feb 2006

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