| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Foundations of Marketing, 2nd Edition, |
| Place of Publication | London |
| Publisher | McGraw-Hill Publications London |
| Pages | 50-54 |
| Number of pages | 5 |
| Publication status | Published - 1 Feb 2006 |
Playing to a New Beat: Marketing in the Music Industry
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review