TY - JOUR
T1 - Predicción del comportamiento del consumidor en destinos turísticos
AU - Ricardo, Elizabeth del Carmen Pérez
AU - Sánchez, Ernesto Bastida
AU - Provance, Katia Zucel Coronado
AU - Labrada, Justa Ramona Medina
AU - Velázquez, Francisco Fidel Feria
N1 - Publisher Copyright:
© 2023 Universidad de Alicante. All rights reserved.
PY - 2023
Y1 - 2023
N2 - The purpose of this research is to propose a theoretical framework that includes the background of consumer behavioral intention towards a tourist destination and explores the relationships between variables. To do this, a structural equations model has been used based on data obtained through three online questionnaires, which were applied to consumers in three tourist destinations. From the confirmatory factorial analysis and the evaluation of the structural model, the relationship between the observed variables and latent variables has been determined, as well as the degree of sensitivity of each one of them. The results allow us to corroborate the hypotheses and identify as antecedents that most influence the intention of future behavior (1) consumer attitudes, (2) the attributes of the destination, (3) the mediating role of satisfaction and (4) the moderating role of personality. Likewise, the findings reveal the factors that are most affected in each destination and those that have the greatest weight in the revisit intention of consumers. The theoretical model presented contributes to the existing literature on tourism consumer behavior and identifies the main antecedents that influence behavioral intention towards a tourist destination. The value of this study lies in the analysis of the relationships between the latent variables linked to behavioral intention, identifying its antecedents, as well as the mediating and moderating variables. In addition, it provides timely information for strategic decision-making by tourism managers in these destinations.
AB - The purpose of this research is to propose a theoretical framework that includes the background of consumer behavioral intention towards a tourist destination and explores the relationships between variables. To do this, a structural equations model has been used based on data obtained through three online questionnaires, which were applied to consumers in three tourist destinations. From the confirmatory factorial analysis and the evaluation of the structural model, the relationship between the observed variables and latent variables has been determined, as well as the degree of sensitivity of each one of them. The results allow us to corroborate the hypotheses and identify as antecedents that most influence the intention of future behavior (1) consumer attitudes, (2) the attributes of the destination, (3) the mediating role of satisfaction and (4) the moderating role of personality. Likewise, the findings reveal the factors that are most affected in each destination and those that have the greatest weight in the revisit intention of consumers. The theoretical model presented contributes to the existing literature on tourism consumer behavior and identifies the main antecedents that influence behavioral intention towards a tourist destination. The value of this study lies in the analysis of the relationships between the latent variables linked to behavioral intention, identifying its antecedents, as well as the mediating and moderating variables. In addition, it provides timely information for strategic decision-making by tourism managers in these destinations.
KW - future behavioral intention
KW - predictive approach
KW - structural equation model
KW - tourist destination
UR - http://www.scopus.com/inward/record.url?scp=85166258076&partnerID=8YFLogxK
U2 - 10.14198/INTURI.24300
DO - 10.14198/INTURI.24300
M3 - Article
AN - SCOPUS:85166258076
SN - 2174-5609
SP - 320
EP - 349
JO - Investigaciones Turisticas
JF - Investigaciones Turisticas
IS - 26
ER -