| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 409-426 |
| Journal | Journal Of Brand Management |
| Publication status | Published - 1999 |
Re-appraising the Concept of Brand Image
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 409-426 |
| Journal | Journal Of Brand Management |
| Publication status | Published - 1999 |