| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 147-165 |
| Journal | Qualitative Marketing Research: An Internat. Journal |
| Publication status | Published - 2008 |
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Research output: Contribution to journal › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 147-165 |
| Journal | Qualitative Marketing Research: An Internat. Journal |
| Publication status | Published - 2008 |